When I started in the financial planning industry, I mistakenly thought the majority of our time as financial advisers and the largest value to our clients would be spent on their investments. My personal and professional experience since then has taught me that one of the biggest roles we can play in someone's life is in fact to ensure they and their family are adequately protected against the unthinkable. However many of us remain unaware of the ways we can use insurance to provide this protection. And that's how the Insurance Crusade was born!